Our Story

As a Black woman, I spent years struggling to find makeup that actually complemented my skin tone. Shade ranges felt like an afterthought, and I knew I wasn't the only one running into that wall. So I decided to build something different: a beauty line made with Black and brown women in mind from the very first shade.

Every product in our collection is inspired by my African heritage, its landscapes, its traditions, and its color palette, from warm earth tones to bold, vibrant hues. Makeup should feel like a celebration of who you are, not a compromise.

We started with lip products, and we've since grown into eye makeup, with more categories on the way. Across every product, you'll find the same hydrating, long-wearing formulas, made with nourishing ingredients like African shea butter, and held to the same standard: safe, effective, and made to last.

Alma Beauty Co. exists because I believe everyone deserves makeup made for them, not makeup that has to make do. Thank you for being here; I can't wait to help you find your shade.

— Anta A. Faye, Founder & CEO