Our Story

As a black woman, I constantly struggled to find makeup that complemented my darker skin tone. I knew I wasn't alone in this predicament, so I decided to create a line of products that cater to everyone, but especially black and brown communities. Our lipsticks are inspired by my African heritage and its beautiful traditions, gorgeous landscapes, and its vibrant colors, including earth tones, neutral, and bright shades. We believe that makeup should be inclusive and celebrate the beauty of all skin tones. 

Our collection features beautiful matte colors that are hydrating and long-wearing. I am proud to say that our products are formulated with hydrating ingredients such as African shea butter, which nourishes and moisturizes your lips while providing a beautiful matte finish. We use only the highest quality ingredients to ensure that our products are safe, effective, and long-lasting. 

At our company, we are committed to providing makeup that is inclusive, affordable, and high-quality. I believe that everyone deserves to feel beautiful, and we're excited to help you achieve that with our products. Thank you for visiting our website, and we look forward to helping you find the perfect makeup for your complexion!

Anta A. Faye

Founder and CEO Alma Beauty Co